- Market research
- Employee surveys
Malakoff Humanis, one of the leading French egalitarian and mutual social protection groups, offers life and health insurance, savings plans and pension funds for companies and private individuals.
It is the second leading supplementary pension administrator for companies, including:
It is second-ranked in personal health and life insurance and in savings in the private sector:
An approach based on client knowledge is the very basis of the Malakoff Humanis identity. The Group aims to provide products and services that fit the preferences and meet the expectations of clients and their families.
Because of growing demand, the company was obliged to call on external service providers to carry out studies. But this proved to be expensive, and it was difficult to launch projects with the necessary rapidity. Thus, the Group decided to try a new approach and look for a solution that enabled it to meet three goals: carry out more studies, be more responsive and reduce costs.
AreYouNet a proposed an integrated solution for managing an online proprietary panel. Recruiting panel members among company clients has several advantages. It avoids having to call on over-saturated marketing databases or use database service providers and allows launching studies with greater rapidity.
The solution included three complementary elements:
You get guaranteed precision, responsiveness and cost control.
To obtain a maximum survey response rate and create customer loyalty, it’s important to implement a compensation system for participants.
For more information, contact us or call +33 1 57 42 42 42. We will be happy to show you all the technical possibilities and methods we propose.
Discover the solution to make the right decisions