- Market research
- Employee surveys
Increase website sales and the conversion rate with online surveys
Conversion occurs when targeted visitors arriving on a site find the offer they’re looking for. So, if you want to increase your conversion rate, you must thoroughly understand who your target audience is, what it wants, what is important to it and what the sources of friction are.
Most visitors do not place an order. What can you do to increase the number of buyers? Real-time questionnaires on your website will help you understand purchasing pain points, reduce shopping cart abandonment and give you the information you need to improve the user experience and boost the conversion rate. The questionnaire can be triggered during the visit or when the visitor leaves the site. For this reason, there are two types of questionnaires for querying website visitors.
The two ways to query visitors to your website are:
For querying website visitors and users, open questions are probably the most pertinent. Visitors can note their perception of the brand and their user experience on the site in an open-ended way.
If you want to learn the hidden reasons behind the traffic analysis statistics supplied by web analytics, avoid suggesting the answers to multiple-choice questions. Previous assumptions may alter results.
The questionnaire should be short to be effective and stimulate responses. Don’t forget that visitors come to your site for a specific reason and that you are asking them to divert their attention to a different task.
To fully understand your first-time visitors, organize your questions around four themes:
Product file, purchase funnel, registration: these are the pages where you want the visitor to carry out a precise action. First of all, decide which action visitors should do on the page, and then ask what would prevent them from doing this.
Dr. Karl Blanks of Conversion Rate Experts suggests two essential questions for customers who have just purchased something or created an account:
Your site evolves and is enriched daily. You put new products online, create new functionalities or modify a product file. You need constant feedback on the user experience.
We have implemented a strategy that will enable search engines to reference our site in the best possible way. However, to expand the scope of your keywords, ask your visitors two simple but very useful questions while they are still on your site:
If you want to implement online surveys on your e-business website to optimize the conversion rate, we’re ready to lend a hand. Contact ususing this form or call us at +33 1 57 42 42 42.
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