Panel creation and management

Online studies have restructured panels with, since 2005, the possibility for advertisers to build their own panels without making an outlandish investment.

And why is this interesting?

And why is this interesting?

  • Customers have become channel surfers: it has become indispensable to develop new mechanisms for creating fidelity
  • Really understanding the customer requires implementing a new type of link through online dialog
  • Purchasing mechanisms can be understood through variations in behavior and attitude
  • Questioning must be adapted to each customer profile according to your strategic segmentation
  • Recruiting from your customer base enables lowering costs

The goal is to build a living customer base (in most cases) in order to question customers at regular intervals on diverse points requiring insight. Our tools are designed so that you can recruit, question, manage and compensate your panelists with complete independence. If you like, we can still manage your panel in the following areas:

  • Project support: methodological approach and specifications
  • Recruitment of a panel on an internal or external basis
  • Answering member questions
  • Entering of questionnaires
  • Data processing
  • Management of panel compensation and stimulation

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AreYouNet's added value for your panel projects

Ten years of expertise in the creation of dedicated panels, in B to B or B to C, to ensure the success of your project. We support you from your very first project ideas.

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