Real-time marketing is based on the interaction between brand and customer. These real-time marketing actions aim to choose the most appropriate approach and offer for customers at a given moment. Understanding visitor behavior on an e-business site enables adjusting marketing operations and detecting ways to improve the site.
For a full analysis of visits to your website, including data such as rebound rate, average time spent on the site and number of pages viewed, AreYouNet has developed an innovative tool based on following visitor pathways. This set-up enables studying visitor behavior in real time and piloting a web marketing strategy by measuring and explaining certain indicators.
A new solution featuring simple operation on all websites and able to trigger study, marketing and commercial actions
You can segment visitors according to their actions, by when they connected or by following the pages visited. In a very precise way according to pertinent criteria for your site, you will be able to automatically trigger actions: display a sales offer to someone who visited the product pages, place an article in a visitor’s shopping cart without validating it or propose a contact form to those who download technical documentation.
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To support you in the implementation of real-time behavior tracking, we propose fully personalized and immediately operational solutions meeting one or more goals:
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Our users testify
The site havas-voyages.fr relying on a network of travel agencies we wanted to track more easily our visitors to know their intentions to buy off line site output. LiveIntercept enabled us to quickly and efficiently set up a questionnaire, triggered under conditions. That helped us to evaluate the impact of online on the branch network.
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AreYouNet is a SaaS platform that offers you Online Survey and Reporting Online Solutions since 2011. We accompany research institutes, agencies and companies on a daily basis in their online information gathering and reporting projects: marketing studies, website studies and satisfaction studies. AreYouNet is a brand of ODiTY Group.
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