- Market research
- Employee surveys
A qualitative online forum provides a way to understand the expectations, motivations, feelings and behavior of individuals. Differences between what people say and the way they behave come to light, and emotions rise to the surface. Market Research Online Communities (or MROCs) utilize a private social networking platform/website to conduct qualitative marketing research.
Most often, an online forum is made up of 15 to 30 individuals who are chosen in a targeted manner to discuss various topics under the guidance of a moderator who has numerous features to interact efficiently with participants. The core of an exploratory and collaborative approach is based on ‘listening’. It is in listening that we uncover emerging trends, or identify a service problem before it takes hold. This is a completely new way to think about marketing research.
DialogMaker, our qualitative online forum or bulletin board solution, was designed to facilitate discussion and, above all, enable the moderator to monitor a group of community members in real time. This task is made even easier through a smooth, intuitive interface inspired by the social networks.
Allows both individual and group discussions
Synchronous and asynchronous contributions let group members participate when it’s convenient for them
Provides supervised discussions that strengthen and enrich responses
Makes it easy to recruit participants, especially in B-to-B and for international studies
Brings together composite groups that are otherwise very difficult to assemble in one place
A modern interface based on the social network concept
A dashboard with instant results and indicators for the moderator
The possibility of relying on our panels for recruitment
The main functionalities of DialogMaker online forum
Discover cases of use and application of the software
Understanding of attitudes: abandoned transactions, absence of repurchase in the store
Study of how a typical product is used
Testing of concepts or offers
Loyalty program optimization
Understanding of perceived product quality
Knowledge exchange and resolution of corporate issues
Creation of exchange dynamics within business units
Discover the solution to make the right decisions
AreYouNet accompanies you in your projects and approaches
We can take complete charge of creating your online forums, including recruitment and discussion leadership, or we can simply make DialogMaker available for you as a turnkey tool. It’s already hosted and can be used without special training. We can give you advice on how to recruit participants according to the chosen target. We suggest ways to recruit, how long the forum should last and how participants can be compensated.
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