A barometer is the repetition of a measurement at more or less regular intervals to isolate any variation in an indicator used to drive an activity. Barometers are systematized within large groups, as well as for retail distribution stores and pure play companies on the Web. They can take on very different shapes just for the collection phase.
Our approach to barometers is based on a search for a methodological-technical-optimal cost mix defined from your goals, which generally are the following:
The approach implemented will thus take the following shape:
Then take up the other criteria and apply the same method. Logically, then, the questionnaire will be modified with almost each wave of collection, contrary to preconceived ideas on the subject.
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