Guide: Succeeding your survey online

We propose a systematic, operational guide to support you in creating your online surveys. In it, you will find the steps to follow and key points covering all aspects of a survey.

Why make an online survey?

  • Lower cost of field work as compared to phoning and face-to-face interviews
  • Duration: implementation in 4-10 days; field work in 5-10 days
  • Flexibility: possibility of adjusting questionnaire and process up to the last minute
  • Interactive, entertaining questionnaires thanks to a range of technical possibilities
  • Access to targets that would not answer in another way, in particular “mobile only” young people
  • Statistical reliability: question a substantial number of people at a modest cost

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