How to make and online survey

Guide: Succeeding your survey online

We propose a systematic, operational guide to support you in creating your online surveys. In it, you will find the steps to follow and key points covering all aspects of a survey.

Why make an online survey?

Lower cost of field work as compared to phoning and face-to-face interviews
Duration: implementation in 4-10 days; field work in 5-10 days
Flexibility: possibility of adjusting questionnaire and process up to the last minute
Interactive, entertaining questionnaires thanks to a range of technical possibilities
Access to targets that would not answer in another way, in particular “mobile only” young people
Statistical reliability: question a substantial number of people at a modest cost

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The essential rules of a successful survey

Step 1: Definition of survey goal
Step 2: Survey components
Step 3: Planning schedule
Step 4: Types of questions
Step 5: Order of questions
Step 6: Phrasing of questions
Step 7: Layout and graphic personalization of questionnaire
Step 8: Contacting the respondents
Step 9: Respondent sample
Step 10: Survey publication, duration and reminders
Step 11: Results
Step 12: Legal aspects

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