Generally speaking, it is preferable to start a questionnaire with simple questions to avoid discouraging respondents.
If you add quotas to your study to obtain a representative sample of your market or of a population at the end of the study, you must place these quota questions (they usually concern gender, region and socioeconomic group) at the start of your questionnaire. The respondent will be “taken out” of the questionnaire if his or her profile does not correspond to your criteria
So that respondents understand the logic behind questions, it is preferable to represent the structure of the questionnaire with visible chapter headings.
Alternate closed questions, open questions and matrix-type questions. Make your questionnaire attractive and entertaining to avoid boring respondents. For matrix-type questions, take advantage of all the display possibilities offered by AreYouNet.com.
Read our advice in this Best Practice: Using clickable images in an online questionnaire
For a multimedia matrix, we propose several display
possibilities, including the carousel.
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