- Market research
- Employee surveys
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“Hot spots” or visual interactivity
The second bit of new information concerns the possibility of presenting an image to the respondent, which he or she can click on to select predefined areas of the image.
This technique is already very popular for advertising pre-tests to detect the reading order, as well as for distance selling, which is used with increasing frequency for on- and offline catalog page layouts.
New multimedia functionalities: “drag and drop”
To make the questionnaires even more interactive and attractive, we have developed a new functionality that classifies images using drag and drop.
This type of question is easy to program because the images are automatically sized, which avoids long and tedious retouching before the desired results are obtained.
The new panel management module is an all-around favorite
After over ten months of development, this new module, which enables recruiting, managing, sampling and compensating online panelists, has been successfully tested.
Following this launch and faced with choosing among the market’s French and international editors, Ouest France, France Loisirs, RégieObs and the Mondadori Group picked AreYouNet to manage their online panels.
This module will be presented at SEMO during the daily workshops.