- Market research
- Employee surveys
Contacting respondents for your online survey
You have several ways to do this. If you have the email addresses of your respondents, you can send the questionnaire directly to their email inbox. If you want to propose a satisfaction survey to your website visitors or your social network fans, you can publish the URL directly on the site or on your company’s Facebook page.
– The email subject must really make people want to answer
– Add an image to it if possible
– The text must be short and simple and include the following information:
. Why it’s important to answer
. When the study starts and finishes
. How much time it takes to answer
. That it is not disguised marketing
. That personal data is protected
. An unsubscribe link
You cannot buy email addresses. Individuals are the owners of their address, and they must agree to receive messages from you.
To be solicited, an individual must have agreed that his or her address can be reused later at the time the address is collected (opt-in). In the market study area, a second validation is almost always requested for validating an email address (double opt-in). This is done by sending an email after registration with a validation link, where the individual can click to confirm that the address is valid.
Since email addresses have increasingly shorter lifecycles, error returns are numerous. Email sending must be followed by an analysis of error returns so that these erroneous email addresses will not be included in future waves. If you do not do this, you will receive complaints from access providers, who may block the sending of your emails or all emails in general without warning. At AreYouNet, we follow the emails sent by our servers every day, and we are regularly obliged to block emailings when the basic principles listed above are not followed.
– Best Practice: Sending questionnaires by email – errors to avoid
– Best Practice: Sending questionnaires by FTP
– Best Practice: Identification of respondents when routing is external to the survey platform
Concretely, this involves the survey URL, which is placed wherever you like on a website in an area that is available to everyone (you won’t know who answers) or in a connected area (you will know who answers if you include the respondent’s identifier in the questionnaire).
It is also possible to publish the questionnaire on the social networks. This is done in two ways:
The main advantage of publishing a study on the social networks is that you will be able to contact 15- to 25-year-olds who use email less and less.
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