Planning schedule

The planning schedule is important because a study involves several participants, and this may cause the schedule to slip at any of the validation steps.

Planning schedule

Key steps in the study project

  • 1. Launch meeting to organize the project
    – 
    Definition of the study goal
    – Assignment of responsibilities to group members around the project manager
    – Specification of business or technical constraints as soon as possible
    – Date of first presentation of results
    – Method selected and statistical processing to be used
  • 2. Sample validation
        – Where are the respondents found?
    – Units and quotas
    – Discuss the issue of compensation
  • 3. Logically structure and write the questionnaire
  • 4. Create the questionnaire You can entrust your project to our Services Bureau team if you lack internal resources: see our services and offers.
    – Write a welcome message
    – Questions, images, filters, quotas
    – Personalized exit page
    . Read our tips for proper use of personalized exit pages.
    -Invitation email
    . See what errors to avoid when you send a questionnaire by email.
  • 5. Test the online questionnaire
  • 6. Soft-launch: analyze first responses
  • 7. Launch of field survey
  • 8. End of field survey followed by data checking
  • 9. Statistical processing of data
  • 10. Report: analysis and recommendations

We have observed that the planning phase is too often shortened to the detriment of the questionnaire, which is nonetheless definitive.

Planning a complete study: field + analysis

Actions

Working days

Project go-ahead

D

Launch meeting

D+5

Questionnaire proposal

D+7

Questionnaire validation

D+8

Questionnaire programming

D+9 to D+10

Validation of test link

D+11

Field launch

D+12

End of field

D+19

Data processing

D+19 to D+23

Analysis repports

D+24 to D+30

RPresentation of repport

D+30

Oral presentation

Specify

Tip

Count on an extra week for your side during a project because internal validation
will always take longer than planned!

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