- Market research
- Employee surveys
Definition of online study goal
The goal of the study is your starting point, and the entire project should be built around it. In other words, the goal determines the method, and not the other way around. The goal must be operational and capable of leading to concrete actions. To avoid asking questions “that would be interesting to know” ask yourself every time if there is a real purpose behind and if the answer can lead to operational decisions and effective improvements.
To summarize, the goal requires adapting all project components to it. This is valid for all types of surveys, whether for Marketing, Quality, Training, HR, IT or Purchasing.
From the beginning, prepare your project with the operational teams
who will use the results. In this way, you will avoid constantly going back and forth
Discover the solution to make the right decisions