- Market research
- Employee surveys
The client : Logic-Immo.com
Logic-Immo.com is a brand of Concept Multimedia, a subsidiary of the Spir Communication Group.
The leading free magazine for real estate ads, Logic-Immo was created in 1995:
Launched in 2002 and entirely reworked in 2015, Logic-Immo.com, the company’s Web version:
Locic-Immo.com is looking for a new communication solution that gives real estate agents better visibility of the properties for which they have exclusivity.
To test concepts and ascertain whether the offer meets agent expectations and market needs, the company decided to carry out a joint qualitative study with private clients and real estate professionals. To do this, a study institute organized a traditional focus group based on site users; in other words, on potential purchasers.
However, for the B2B part of the group, this type of meeting is problematic because of availability constraints and a need for discretion. Only individual interviews were possible, but they did not allow discussions among the representatives of various real estate markets, notably in rural and urban areas with zones where there was either heavy demand or almost none.
As LogicImmo.com’s online quantitative study partner for many years, AreYouNet proposed DialogMaker, its bulletin board solution.
The choice of internalizing the process:
This is the first time that the company has been able to carry out a qualitative study that “brings together” professionals from different geographical zones with a broad range of market issues. This study brought in an abundance of information that allowed rapidly developing an offer for both B2C and B2B customers.
Through in-depth work with both end customers and real estate partners, Logic-Immo trengthened its role as an intermediary by proposing common ground for two groups with ifferent expectations.
The online bulletin board is an outstanding solution for qualitative studies
that involve B2B marketing.
For more information, contact us online or call +33 1 57 42 42 42. We will be pleased to show you all our qualitative and quantitative online survey solutions and methods.
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