Notebook of consumption online

It is relatively easy to carry out online consumption tracking studies (known as consumption notebooks when they are done on paper) by questioning panelists several times in a row with the same questionnaire.

The difficulty resides primarily in presenting respondents with a questionnaire screen that is as simple as possible, in spite of the number of boxes to be filled.

To encourage the return rate and optimize the quality of data collected, we have defined a standard test protocol that is based on the following:

  • A questionnaire with one page maximum to enable memorizing from one day or week to the next
  • Verification of entries to avoid errors
  • Automatic alerts on consumption level to exclude deviant profiles
  • Appropriate compensation to ensure respondent commitment

The number of days or weeks of tracking is a major variable that must be taken into account for obtaining an end-of-study sample that is:

  • Sufficient in number of complete responses (i.e., with each wave)
  • Representative or reasonable for the target questioned

For more information, you can call us at +33 1 57 42 42 42. We’ll be happy to demonstrate all the technical and methodological possibilities we offer.

Consumption journal online

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