- Market research
- Employee surveys
Etudes qualitatives en ligne : communautés éphémères
Online solutions can be used for more than quantitative studies only. Tools like our DialogMaker are specifically designed for carrying out qualitative projects online. You can use it to create temporary online communities where you can dialog with participants who are geographically distant or unavailable at the same time.
These communities ask consumers open questions over several days on cross-study topics, followed by questions on specific points, within an environment that resembles the social networks. To English speakers, these are MEOC – Market Research Online Communities – or bulletin boards.
Participants recruited for the study answer questions from a previously defined interview guide and are supervised by a moderator. Next, participants can be invited to enrich the discussion by commenting on each other’s answers.
One of the major advantages of the qualitative online forum is that participants can share photos, documents and links to back up their opinion.
the moderator's role
Your community’s success depends on your moderator’s ability to encourage a lively exchange. The goal is to do more than merely discuss. The moderator’s role is to dynamize the debate with pertinent on-topic interventions that include questions, answers, restarts and comments.
How to use the community
This type of community is very appropriate for brands, especially if they already have a customer panel, because it is much easier to recruit participants. You can carry out all types of qualitative studies with your customers, prospects, partners or employees.
Customer communities can also be activated for company events:
In 2013 at AreYouNet, we launched our online community tool , which is often used with our panel management solution. Since 2015, we offer the possibility of tracking the behavior of community members on our clients’ websites in a way that orients the discussion according to their user pathway.
If, for example, you want to quickly implement a community for one month in three countries to know how your new ad campaign is perceived, we provide full support. Contact us using this form or call us at +33 1 57 42 42 42.
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